Critical Self-Reflection

This is the link for my critical self-reflection presentation.

https://www.canva.com/design/DAFt0LGnPjk/dP4XBUBNTttUUIZv6g2QkQ/edit?utm_content=DAFt0LGnPjk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Text Analysis: A Quiet Place

This is my video analysis for the movie A Quiet Place. 

The town the family was living in was gloomy and dystopian. Golden-brown leaves rustled with every move, no one to tend to them. The piling weeds soon took over and started infesting the abandoned city. Piles and piles of trash were laying on the ground, unclean and left for good. The silence implies that people living there have left. The score was non-diegetic, and was a tense score during the rocket scene. The clip ends with a serene, hopeful score but slowly transformed into something darker. 

It is implied that the people of the town were hunted down and have died. It looks like they've left the scene in a huge rush, spilling jars onto the ground and breaking glass. The supermarket was left in a state of disarray, with merchandise ending up on the floor unused. A traffic light was also shown to have fallen down and is now covered in grass and moss.

My Target Audience

 1. Product/Company Description:

• Company/Product Name: Nintendo Switch - OLED Model (Nintendo)

• Product Overview: Wide 7 inch screen, vibrant colors and high quality, adjustable stand and viewing angle, built-in LAN (Local Area Network) port, 64 gb (considered large) storage, enhanced audio, can transform from home console to portable system, multiplayer and online gaming options, can capture screenshots, extremely suitable for family (parental controls), exclusive franchises such as The Legend of Zelda and Mario Kart.

2. Target Audience Demographics:

• Age: 13 - 80

• Gender: Both genders, female and male.

• Income Level: Middle class to upper class.

• Education: Both little to no education background and formal education.

• Occupation: Students and retirees.

• Geographical Location: Indonesia

3. Target Audience Psychographics:

• Interests: Nintendo games, franchises such as Mario Kart, gaming.

• Lifestyle Choices: Gaming enthusiasts, people with busy schedule, people who value versatility, people who enjoy social interactions, tech enthusiasts, users who value high-quality and well-designed products, families with young children.

  
  

• Values and Attitudes:

  - Innovation and creativity: The audience appreciates innovation in gaming technology and seeks out products that push the boundaries of creativity. They are attracted to unique gameplay mechanics, novel concepts, and the ability to explore new worlds and experiences.

  - Community and Social Interaction: Connecting with others through gamins is important to this audience. They enjoy multiplayer experiences, co-op gameplay, and the ability to share their gaming adventures with friends, family, and online communities.

  - Adventure and Exploration: The audience is drawn to games that offer rich and immersive worlds to explore. They have a sense of adventure and are excited by the prospect of discovering new environments, characters, and stories within games.

  - Nostalgia: Many in the audience have a history with Nintendo and its iconic characters. They appreciate the nostalgia associated with the classic franchises and value the opportunity to relive fond memories through modern gaming experiences.

  - Inclusivity and Accessibility: The audience appreciates games and devices that are inclusive and accessible to a wide range of players. They value games that are easy to pick up and play, regardless of skill level, age, or experience.

  - Positive Escapism: The audience views gaming as a positive form of escapism, allowing them to step into new worlds and experiences that provide a break from the stresses of everyday life.

  
  

• Opinions: 

  - 

  [Note any specific opinions or beliefs that may affect their purchasing decisions]

4. Understanding Consumer Behavior:

• Needs: 

  - The product caters to the need for gaming on the go and the desire for a flexible gaming experience. The ability to seamlessly switch between handheld and TV modes allows users to play games wherever and however they prefer.

  - The desire for a high-quality gaming experience is fulfilled through the enhanced display technology of the OLED screen. This satisfies the audience's need for visually appealing graphics and immersive gameplay.

  - The product addresses the desire to play exclusive Nintendo franchises and titles. The availability of iconic games like Mario, Zelda, and Pokemon provides a unique gaming experience that can only be found on Nintendo consoles.

  - The Nintendo Switch OLED fulfills the need for social interaction and shared gaming experiences. With local multiplayer option and the detachable Joy-Con controllers. users can easily engage with friends and gamily in cooperative or competitive gameplay.

  
  

• Motivations:

  - Nintendo has a rich history of creating iconic and exclusive game franchises. Gamers who have a strong affinity for these titles are motivated to invest in the Nintendo Switch OLED to access and experience the latest installments in their favorite series.

  - The prospect of playing games with friends, family, or even strangers in local multiplayer or online modes motivates individuals who seek social interactions through gaming. The Nintendo Switch OLED's focus on shared experiences and multiplayer gameplay aligns with this desire.

  - People who grew up playing classic Nintendo titles have a strong sense of nostalgia for the brand's characters and franchises. The Nintendo Switch OLED's library of classic and modern games motivates them to relive cherished memories and create new ones.

  
  

• Pain Points:

  - Families seeking interactive and inclusive entertainment might struggle to find suitable options for all members. The Nintendo Switch OLED offers a range of family-friendly games and local multiplayer experiences that cater to diverse age groups.

  - People seeking positive forms of stress relief may benefit from the Nintendo Switch OLED's ability to provide an immersive and enjoyable gaming experience. It offers a way to unwind and relax through engaging gameplay.

  - People who fondly remember classic Nintendo games might feel disconnected from those experiences. The Nintendo Switch OLED's library of classic and modern games can help bridge the gap between nostalgia and the present.

  - People who feel excluded due to skill level or accessibility concerns might find solace in the Nintendo Switch OLED's range of games that cater to different skill levels, as well as its user-friendly design.

5. Competitor Analysis:

• Competitor Name:

  - Sony Playstation Portable (PSP) and PlayStation Vita: Sony's handheld gaming consoles offer portable gaming experiences with a focus on high-quality graphics and a diverse game library.

  - Microsoft xCloud and Xbox Cloud Gaming: While not a traditional handheld console, Microsoft cloud's gaming services enable users to play Xbox games on a variety of devices, including smartphones and tablets.

  - Mobile Gaming Platforms (iOS and Android): Mobile devices offer a wide range of gaming options through app stores, including casual and more complex games that cater to different audiences.

  
  

• Competitor's Target Audience: 

  - Sony's handheld consoles traditionally target gamers who value high-quality graphics, immersive gameplay, and access to a diverse range of gaming genres. They often attract dedicated gamers looking for a portable extension of the PlayStation.

  - Microsoft's cloud gaming services aim to reach a broad audience, including existing Xbox gamers who want to extend their gaming experience to other devices. They also target users who prefer a subscription-based model for access to a library of games.

  - Mobile gaming platforms cater to a wide and diverse audience, including casual gamers, on-the-go players, and users who prefer free of low-cost games. The target audience can range from children and teenagers to adults.

6. Target Audience Persona:

• Persona Name: Bob

• Age: 70

• Gender: Male

• Occupation: Retired

• Interests: Gaming enthusiast, Nintendo fan, family focused, tech enthusiast.

• Lifestyle: Family gatherings, quality time, middle to upper class.

• Values and Attitudes: Passion for gaming, positive social connections, accessibility.

• Needs and Motivations: Entertainment, enjoyment, easy access, versatility, family bonding.

• Pain Points: Limited gaming time, cost of games, physical health.

7. Aligning Advertisement with Target Audience:

• Message: "Rediscover the Joy of Gaming!"

• Visuals:

  - Highlight classic Nintendo titles that appeal to a nostalgic audience, such as the timeless Super Mario series or The Legend of Zelda franchise.

  - Feature scenes of the persona enjoying tranquil, story-driven games in a cozy setting, surrounded by family (grandchildren).

  - Intergenerational gaming moments with family.

  - Emphasize the user-friendly aspects of the console, showcasing easy-to-use controls and a straightforward setup process.

• Tone:

  - The tone should be warm, inviting, and reminiscent. It should evoke feelings of nostalgia, relaxation and a sense of family bonding. The advertisement should convey the idea that the Nintendo Switch OLED offers a simple, enjoyable way to relive cherished gaming memories from the past while creating new ones with loved ones. It should encourage "Bob" to embrace the joy of gaming in a modern, accessible way.

Camera Angles and Movements

 Here is a video I made experimenting with different camera angles + movement.

Research

This is my research for the storyboard project. 

Brand/Product: MoneySupermarket 

Duration of the Advertisement: 1:00

Brief Overview/Summary: Two men drive a cool car, listening to rap music. Another man "drives" next to them in an invisible car. The advertisement continues and the man does "cool" things, such as talking to women. The advert ends with guest star Snoop Dogg with three women and a fancy car, promoting the insurance company. 

1. Target Audience: The advert targets both the young and old generation, around the ages 18 - 50. They mainly target men, but their product is useful for both genders. MoneySupermarket is a British company, however the setting is located in America, so it targets both the British population and the American population living in Britain. Their insurance is for people who are from the lower to middle class, who has both a license and a car (or people planning on buying a car). Fans of Snoop Dogg would also be attracted.

2. Message and Purpose: The company aims to attract more of the young generation rather than the older generation. This is shown by the guest appearance of Snoop Dogg, who is mostly popular with the younger generation due to his rap music career. The things the main character does also resonates with the younger generation, such as having parties and trying to be cool. 

3. Meaning and Interpretation: The cars used are sleek and shiny. The people at the beginning were shown to be cooler than the nerdy guy who used an invisible car, however the other guy was much happier with his life. 

4. Effectiveness: It's effective and indelible to its target audience, mostly because of the celebrity star appeal and the humor presented in the short advertisement. 

5. Personal Response: In my opinion, it's not my type of humor, but I still think that it'd convince me to buy their insurance. 

Brand/Product: Cadbury

Duration of the Advertisement: 1:30

Brief Overview/Summary: The advert starts with a gorilla taking deep breaths with Phil Collins "In the Air" playing. The camera slowly zooms out and the gorilla starts playing the drum to the beat of the music. 

1. Target Audience: Cadbury attracts the younger generation (5 - 30 years old) due to the humorous nature of their advert. It is appealing to both genders, and to fans of Phil Collins as well. It targets all social classes as their chocolates are usually inexpensive. 

2. Message and Purpose: Cadbury tries resonating with the younger generation. Although the advert does not make sense, it is still humorous and memorable. The background is also shown to be purple, Cadbury's signature color. When consumers think back to the commercial, the purple backdrop will remind them of Cadbury's chocolate. 

3. Meaning and Interpretation: There is no clear interpretation or meaning as the video does not relate much to the company and is intended to just be funny. However, the backdrop is Cadbury's signature color, purple. 

4. Effectiveness: It is overall very effective, because it is still popular even decades later. The gorilla makes it memorable. 

5. Personal Response: In my opinion, it could be better and more related to the topic of Cadbury's chocolate products. I think it would further enhance sales. They could show the gorilla maybe eating the chocolate before or after it starts/finished drumming, instead of showing it separately at the end. 

Brand/Product: Barbie (Mattel)

Duration of the Advertisement: 31 seconds

Brief Overview/Summary: The ad starts with the barbie logo transforming into another Barbie logo. Then it shows 3 dolls being played with by 3 girls. Their hair is styled using toys. The girls start dancing to a themed song. 

1. Target Audience: The advertisement targets young black girls around the ages of 5 - 13 years old, who enjoy Barbie products and dolls in general. 

2. Message and Purpose: Barbie aims to attract more black girls due to them being a minority. Children are usually more tempted to buy a doll that looks like them rather than those that look different. 

3. Meaning and Interpretation: The advert is bright and colorful and has a cheery theme song that resonates with their target audience. It's very in style with the early 2000's aesthetic. 

4. Effectiveness: It's very effective. The song and dance were very in-theme with the Barbie company. 

5. Personal Response: In my own personal opinion, I think that this is an exceptional example of what a good advert targeted to a young audience should be like. There is nothing I'd like to change. 

Brand/Product: Temu

Duration of the Advertisement: 30 seconds

Brief Overview/Summary: A woman buys clothing for cheap prices off of a website called Temu. As she goes on her day, she buys cheap items for the people she meets. This makes them happy. The scene cuts to her giving a child a box, which cuts to a scene of a factory worker handling the box. The video ends with multiple people dancing on the street and the brand slogan "shop like a billionaire". 

1. Target Audience: It targets people of all ages and genders. They target people of the low and middle class as their products are very cheap and perfect for those who need to save money while still buying their everyday necessities and luxury items. 

2. Message and Purpose: Its purpose is to attract customers with an easily remembered, catchy song and its signature bright orange color. They advertise their cheap prices and free shipping, which comes in a very cheap price. 

3. Meaning and Interpretation: This ad promotes the website Temu, where a woman buys affordable clothing. She spreads happiness by giving inexpensive items to others throughout her day. The ad suggests that small gestures have a positive impact. It also hints at ethical sourcing, showing a factory worker handling a box. The message is to shop wisely while still enjoying a sense of luxury, akin to "shopping like a billionaire".

4. Effectiveness: The ad's effectiveness hinges on its ability to emotionally connect with viewers through acts of kindness, affordability, and ethical sourcing. By portraying the joy of thoughtful, budget-friendly shopping on Temu, and hinting at a sense of luxury, the ad aims to resonate with target audiences, creating a positive brand image and potentially driving conversions.

5. Personal Response: In my opinion, I think that it's a very effective ad. It's catchy and resonates well with the target audiences. I like it very much and there is nothing I would like to change or improve. 

Weekly Progress

This is my weekly progress. 

Week 3:

- We learnt about camera angles, I found it a little bit hard to memorize each of them and their functions.

- We learnt how to analyze advertisements. It's hard to find out all of the little details and I find it challenging to correlate all of them with the function and use of camera angles, movement, mis-en-scene, etc. 

- We started a storyboard project and videography project on camera angles. We are paired and then had time to go and film our project around the school.

- We learnt about demographics and psychographics of the target audience to better understand how to target them.

Week 4:

- Learnt about mise-en-scene

- Continued storyboard project

- Completed video on camera angles and movement

- Advert analysis

Week 5:

- Learnt further about mise-en-scene

- Started practicing how to make a storyboard

- Learnt about diegetic, non-diegetic, and trans-diegetic sounds

Week 6:

- Finished up storyboard final project draft

- Learnt about edits 

- Analyzed movie scenes

Week 7:

- Did unit test

- Text analysis

- Finalized storyboards

Week 8:

- Started self-reflection slides; easy so far, but has a lot of writing to do. I need to have good time-management to finish this on time. 

- Finalizing 1st draft of storyboard; adding more details and adding final touches. Looking for any mistakes I may have made. 

- Starting my final storyboard.

- I still have to publish all of my blogs and review their content.